Cornwall's most exciting new retail development - Overview - White River Place

£75 million centre is an unmissable opportunity

On 29th October 2009 the shopping centre opened at St Austell which is set to be the most exciting retail development Cornwall has ever seen. White River Place will transform the town into a major shopping and leisure attraction, serving 250,000 residents and 1.5 million tourists every year.

With stunning design, relaxed open styling and contemporary architecture, White River Place is more than just a place to shop, it’s a vibrant town centre to meet, eat and browse all day long. After hours, a continental café culture, integral apartments and four screen cinema add life and soul long into the evening.

Sixty nine luxury apartments will be built on the exterior and above the development, which will enhance the overall vitality outside the core shopping hours and this exciting new development is just as attractive to retailers, with comparison goods expenditure expected to increase to £171million, as the town climbs five places in the retail ratings in the South West. Add in an estimated tourism spend of £64.4 million and it’s easy to see why leading names like New Look and Peacocks are already on board at White River Place.